For Vale do Tabocas, we developed the label design as a tribute to the 116th anniversary of Italian immigration to Brazil, celebrating the deep cultural, historical and human heritage that has shaped both the territory and the winery’s history.
The label combines historical imagery with restrained typography to convey memory, identity and continuity. Archival photographs evoke the journeys, sacrifices and hopes of the first Italian families, while the clean and balanced graphic layout leaves space for the story to emerge without excess, keeping the narrative at the center.
Conceived as a commemorative edition for Vale do Tabocas, the label represents the meeting of Italian heritage and Brazilian territory, transforming the wine into a cultural object. The result is a timeless design that honors the past while reinforcing the winery’s identity through authenticity, respect for history and attention to detail.
