{"id":7377,"date":"2026-02-17T21:55:12","date_gmt":"2026-02-17T20:55:12","guid":{"rendered":"https:\/\/www.virtuoz.it\/?post_type=portfolio_item&#038;p=7377"},"modified":"2026-02-27T19:10:13","modified_gmt":"2026-02-27T18:10:13","slug":"logo-5","status":"publish","type":"portfolio_item","link":"https:\/\/www.virtuoz.it\/it\/project\/logo-5\/","title":{"rendered":"Logo"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Questo progetto presenta il nostro lavoro di branding per The Best Deal, una gioielleria con sede a Rio de Janeiro, in Brasile. L\u2019obiettivo era creare un\u2019identit\u00e0 visiva raffinata e memorabile, capace di esprimere eleganza, esclusivit\u00e0 e fiducia \u2014 valori fondamentali nel segmento della gioielleria di lusso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Abbiamo sviluppato il logo con un approccio tipografico sofisticato, combinando un lettering forte e moderno con un dettaglio in script pi\u00f9 delicato, per bilanciare autorevolezza e raffinatezza. L\u2019estetica oro su nero rafforza la percezione di qualit\u00e0 premium, mentre la composizione pulita garantisce versatilit\u00e0 nelle diverse applicazioni e materiali.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il progetto \u00e8 stato esteso all\u2019insegna del punto vendita e ai biglietti da visita, traducendo l\u2019identit\u00e0 del brand nei suoi touchpoint fisici. L\u2019insegna frontale illuminata aumenta visibilit\u00e0 e prestigio nell\u2019ambiente retail, mentre i biglietti da visita riflettono attenzione al dettaglio e coerenza. Nel complesso, questi elementi costruiscono una presenza di marca coesa, posizionando The Best Deal come un riferimento distintivo ed elegante nel mercato della gioielleria di Rio de Janeiro.<\/p>\n\n\n\n<div style=\"height:39px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"680\" src=\"https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Fachada-Tienda-The-Best-Deal-Broseghini-Brand-Strategy.jpg\" alt=\"\" class=\"wp-image-7378\" style=\"width:auto;height:500px\" srcset=\"https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Fachada-Tienda-The-Best-Deal-Broseghini-Brand-Strategy.jpg 1000w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Fachada-Tienda-The-Best-Deal-Broseghini-Brand-Strategy-300x204.jpg 300w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Fachada-Tienda-The-Best-Deal-Broseghini-Brand-Strategy-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"727\" src=\"https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Cartao-Tarjeta-Card-The-Best-Deal-Broseghini-Brand-Strategy.jpg\" alt=\"\" class=\"wp-image-7379\" style=\"width:auto;height:535px\" srcset=\"https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Cartao-Tarjeta-Card-The-Best-Deal-Broseghini-Brand-Strategy.jpg 1000w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Cartao-Tarjeta-Card-The-Best-Deal-Broseghini-Brand-Strategy-300x218.jpg 300w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Cartao-Tarjeta-Card-The-Best-Deal-Broseghini-Brand-Strategy-18x12.jpg 18w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>This project presents our branding work for The Best Deal, a jewelry store based in Rio de Janeiro, Brazil. The objective was to create a refined and memorable visual identity capable of expressing elegance, exclusivity, and trust\u2014core values in the luxury jewelry segment. We developed the logo with a sophisticated typographic approach, combining strong, modern &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.virtuoz.it\/it\/project\/logo-5\/\" class=\"more-link\">Leggi tutto<span class=\"screen-reader-text\"> &#8220;Logo&#8221;<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":7380,"parent":0,"template":"","meta":{"_wpzb_portfolio_video_type":"","_wpzb_portfolio_video_id":0,"_wpzb_portfolio_video_url":"","footnotes":""},"portfolio":[52],"class_list":["post-7377","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-logo"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"featured_media_urls":{"thumbnail":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Logog-MockUp-The-Best-Deal1920-150x150.jpg",150,150,true],"medium":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Logog-MockUp-The-Best-Deal1920-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Logog-MockUp-The-Best-Deal1920.jpg",768,432,false],"large":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Logog-MockUp-The-Best-Deal1920-1024x576.jpg",950,534,true],"1536x1536":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Logog-MockUp-The-Best-Deal1920-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Logog-MockUp-The-Best-Deal1920.jpg",1920,1080,false],"trp-custom-language-flag":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Logog-MockUp-The-Best-Deal1920-18x10.jpg",18,10,true],"inspiro-featured-image":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Logog-MockUp-The-Best-Deal1920.jpg",1920,1080,false],"inspiro-loop":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Logog-MockUp-The-Best-Deal1920-950x320.jpg",950,320,true],"inspiro-loop@2x":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Logog-MockUp-The-Best-Deal1920-1900x640.jpg",1900,640,true],"portfolio_item-thumbnail":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Logog-MockUp-The-Best-Deal1920-600x400.jpg",600,400,true],"portfolio_item-thumbnail@2x":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Logog-MockUp-The-Best-Deal1920-1200x800.jpg",1200,800,true],"portfolio_item-masonry":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Logog-MockUp-The-Best-Deal1920-600x338.jpg",600,338,true],"portfolio_item-masonry@2x":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Logog-MockUp-The-Best-Deal1920-1200x675.jpg",1200,675,true],"portfolio_item-thumbnail_cinema":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Logog-MockUp-The-Best-Deal1920-800x335.jpg",800,335,true],"portfolio_item-thumbnail_portrait":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Logog-MockUp-The-Best-Deal1920-600x900.jpg",600,900,true],"portfolio_item-thumbnail_portrait@2x":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Logog-MockUp-The-Best-Deal1920-1200x1080.jpg",1200,1080,true],"portfolio_item-thumbnail_square":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Logog-MockUp-The-Best-Deal1920-800x800.jpg",800,800,true]},"_links":{"self":[{"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/portfolio_item\/7377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/portfolio_item"}],"about":[{"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/types\/portfolio_item"}],"author":[{"embeddable":true,"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/portfolio_item\/7377\/revisions"}],"predecessor-version":[{"id":7381,"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/portfolio_item\/7377\/revisions\/7381"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/media\/7380"}],"wp:attachment":[{"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/media?parent=7377"}],"wp:term":[{"taxonomy":"portfolio","embeddable":true,"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/portfolio?post=7377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}