{"id":7251,"date":"2026-02-09T15:37:20","date_gmt":"2026-02-09T14:37:20","guid":{"rendered":"https:\/\/www.virtuoz.it\/?post_type=portfolio_item&#038;p=7251"},"modified":"2026-02-27T19:10:13","modified_gmt":"2026-02-27T18:10:13","slug":"logo-3","status":"publish","type":"portfolio_item","link":"https:\/\/www.virtuoz.it\/it\/project\/logo-3\/","title":{"rendered":"Logo"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Questo progetto ha previsto la creazione di un sistema di brand completo e coerente per Claids Biscoitos, comprendente logo, packaging, insegne e design del punto vendita. L\u2019identit\u00e0 visiva \u00e8 stata sviluppata per comunicare tradizione, qualit\u00e0 e artigianalit\u00e0, valori fondamentali del marchio. Il logo combina una tipografia classica con elementi ispirati al grano, richiamando direttamente la produzione artigianale, mentre la palette rossa garantisce forte visibilit\u00e0, calore e riconoscibilit\u00e0 del brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il design del packaging bilancia impatto visivo e trasparenza del prodotto, permettendo di vedere i biscotti e rafforzando la percezione di freschezza e qualit\u00e0 artigianale. Fasce e etichette brandizzate creano un sistema flessibile e coerente tra diverse linee e formati, dai prodotti quotidiani alle soluzioni regalo, assicurando scalabilit\u00e0 senza perdere identit\u00e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019ambiente retail e la segnaletica estendono l\u2019esperienza del marchio nello spazio fisico, creando un negozio accogliente e ben organizzato che valorizza l\u2019esposizione dei prodotti e il flusso dei clienti. Insieme a materiali coordinati come brochure e biglietti da visita, tutti i punti di contatto seguono un linguaggio visivo unificato, risultando in una presenza di marca forte e riconoscibile che posiziona Claids Biscoitos come riferimento di qualit\u00e0 artigianale e tradizione.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/front-store2-1024x683.jpg\" alt=\"\" class=\"wp-image-7263\" srcset=\"https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/front-store2-1024x683.jpg 1024w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/front-store2-300x200.jpg 300w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/front-store2-600x400.jpg 600w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/front-store2-1200x800.jpg 1200w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/front-store2-18x12.jpg 18w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/front-store2.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"663\" src=\"https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-1024x663.jpg\" alt=\"\" class=\"wp-image-7356\" style=\"aspect-ratio:1.7777988769226596;object-fit:cover\" srcset=\"https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-1024x663.jpg 1024w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-300x194.jpg 300w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-18x12.jpg 18w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-1536x995.jpg 1536w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-600x389.jpg 600w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-1200x778.jpg 1200w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/products-2-1024x683.jpg\" alt=\"\" class=\"wp-image-7259\" srcset=\"https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/products-2-1024x683.jpg 1024w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/products-2-300x200.jpg 300w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/products-2-600x400.jpg 600w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/products-2-1200x800.jpg 1200w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/products-2-18x12.jpg 18w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/products-2.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"650\" src=\"https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/folder-1024x650.jpg\" alt=\"\" class=\"wp-image-7257\" srcset=\"https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/folder-1024x650.jpg 1024w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/folder-300x190.jpg 300w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/folder-18x12.jpg 18w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/folder.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>This project involved the creation of a complete and cohesive brand system for Claids Biscoitos, covering logo design, packaging, signage, and store design. The visual identity was developed to communicate tradition, quality, and craftsmanship, core values of the brand. The logo combines classic typography with wheat-inspired elements, directly referencing artisanal production, while the red color &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.virtuoz.it\/it\/project\/logo-3\/\" class=\"more-link\">Leggi tutto<span class=\"screen-reader-text\"> &#8220;Logo&#8221;<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":7356,"parent":0,"template":"","meta":{"_wpzb_portfolio_video_type":"","_wpzb_portfolio_video_id":0,"_wpzb_portfolio_video_url":"","footnotes":""},"portfolio":[53,52,58],"class_list":["post-7251","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-label","portfolio-logo","portfolio-packaging"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"featured_media_urls":{"thumbnail":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-150x150.jpg",150,150,true],"medium":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-300x194.jpg",300,194,true],"medium_large":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2.jpg",768,498,false],"large":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-1024x663.jpg",950,615,true],"1536x1536":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-1536x995.jpg",1536,995,true],"2048x2048":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2.jpg",1920,1244,false],"trp-custom-language-flag":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-18x12.jpg",18,12,true],"inspiro-featured-image":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2.jpg",1920,1244,false],"inspiro-loop":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-950x320.jpg",950,320,true],"inspiro-loop@2x":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-1900x640.jpg",1900,640,true],"portfolio_item-thumbnail":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-600x400.jpg",600,400,true],"portfolio_item-thumbnail@2x":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-1200x800.jpg",1200,800,true],"portfolio_item-masonry":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-600x389.jpg",600,389,true],"portfolio_item-masonry@2x":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-1200x778.jpg",1200,778,true],"portfolio_item-thumbnail_cinema":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-800x335.jpg",800,335,true],"portfolio_item-thumbnail_portrait":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-600x900.jpg",600,900,true],"portfolio_item-thumbnail_portrait@2x":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-1200x1244.jpg",1200,1244,true],"portfolio_item-thumbnail_square":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/Floating-Business-Card-2-800x800.jpg",800,800,true]},"_links":{"self":[{"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/portfolio_item\/7251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/portfolio_item"}],"about":[{"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/types\/portfolio_item"}],"author":[{"embeddable":true,"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":5,"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/portfolio_item\/7251\/revisions"}],"predecessor-version":[{"id":7358,"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/portfolio_item\/7251\/revisions\/7358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/media\/7356"}],"wp:attachment":[{"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/media?parent=7251"}],"wp:term":[{"taxonomy":"portfolio","embeddable":true,"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/portfolio?post=7251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}