{"id":7069,"date":"2026-02-06T09:01:45","date_gmt":"2026-02-06T09:01:45","guid":{"rendered":"https:\/\/www.virtuoz.it\/?post_type=portfolio_item&#038;p=7069"},"modified":"2026-02-27T19:08:23","modified_gmt":"2026-02-27T18:08:23","slug":"logo","status":"publish","type":"portfolio_item","link":"https:\/\/www.virtuoz.it\/it\/project\/logo\/","title":{"rendered":"Logo"},"content":{"rendered":"<p class=\"wp-block-paragraph\">For Caff\u00e8 Trentino, we developed a logo design conceived to express authenticity, strong territorial roots and coffee culture, reinterpreted through a contemporary lens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The visual mark is built on a balance between Italian tradition and modern sensibility: the circular shape recalls historic roasting brands, while the script typography adds personality, warmth and recognizability. The naming is central and clearly legible, designed to work effectively across packaging as well as physical applications such as shop windows, signage and promotional materials.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The color palette, inspired by natural and warm tones, reinforces the idea of quality, craftsmanship and hospitality. The logo was designed as a flexible system, capable of adapting to different applications while maintaining visual consistency and a strong identity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a solid and distinctive brand mark that conveys the spirit of Caff\u00e8 Trentino and supports its positioning as an authentic, elegant and contemporary brand.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"350\" height=\"284\" src=\"https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/logo-caffe_trentino-350px.png\" alt=\"\" class=\"wp-image-7070\" srcset=\"https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/logo-caffe_trentino-350px.png 350w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/logo-caffe_trentino-350px-300x243.png 300w, https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/logo-caffe_trentino-350px-15x12.png 15w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>For Caff\u00e8 Trentino, we developed a logo design conceived to express authenticity, strong territorial roots and coffee culture, reinterpreted through a contemporary lens. The visual mark is built on a balance between Italian tradition and modern sensibility: the circular shape recalls historic roasting brands, while the script typography adds personality, warmth and recognizability. The naming &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.virtuoz.it\/it\/project\/logo\/\" class=\"more-link\">Leggi tutto<span class=\"screen-reader-text\"> &#8220;Logo&#8221;<\/span><\/a><\/p>","protected":false},"author":1,"featured_media":7071,"parent":0,"template":"","meta":{"_wpzb_portfolio_video_type":"","_wpzb_portfolio_video_id":0,"_wpzb_portfolio_video_url":"","footnotes":""},"portfolio":[52],"class_list":["post-7069","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-logo"],"aioseo_notices":[],"jetpack_sharing_enabled":true,"featured_media_urls":{"thumbnail":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/caffe_trentino_vetrina_1920x1080-150x150.jpg",150,150,true],"medium":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/caffe_trentino_vetrina_1920x1080-300x169.jpg",300,169,true],"medium_large":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/caffe_trentino_vetrina_1920x1080.jpg",768,432,false],"large":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/caffe_trentino_vetrina_1920x1080-1024x576.jpg",950,534,true],"1536x1536":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/caffe_trentino_vetrina_1920x1080-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/caffe_trentino_vetrina_1920x1080.jpg",1920,1080,false],"trp-custom-language-flag":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/caffe_trentino_vetrina_1920x1080-18x10.jpg",18,10,true],"inspiro-featured-image":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/caffe_trentino_vetrina_1920x1080.jpg",1920,1080,false],"inspiro-loop":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/caffe_trentino_vetrina_1920x1080-950x320.jpg",950,320,true],"inspiro-loop@2x":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/caffe_trentino_vetrina_1920x1080-1900x640.jpg",1900,640,true],"portfolio_item-thumbnail":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/caffe_trentino_vetrina_1920x1080-600x400.jpg",600,400,true],"portfolio_item-thumbnail@2x":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/caffe_trentino_vetrina_1920x1080-1200x800.jpg",1200,800,true],"portfolio_item-masonry":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/caffe_trentino_vetrina_1920x1080-600x338.jpg",600,338,true],"portfolio_item-masonry@2x":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/caffe_trentino_vetrina_1920x1080-1200x675.jpg",1200,675,true],"portfolio_item-thumbnail_cinema":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/caffe_trentino_vetrina_1920x1080-800x335.jpg",800,335,true],"portfolio_item-thumbnail_portrait":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/caffe_trentino_vetrina_1920x1080-600x900.jpg",600,900,true],"portfolio_item-thumbnail_portrait@2x":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/caffe_trentino_vetrina_1920x1080-1200x1080.jpg",1200,1080,true],"portfolio_item-thumbnail_square":["https:\/\/www.virtuoz.it\/wp-content\/uploads\/2026\/02\/caffe_trentino_vetrina_1920x1080-800x800.jpg",800,800,true]},"_links":{"self":[{"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/portfolio_item\/7069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/portfolio_item"}],"about":[{"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/types\/portfolio_item"}],"author":[{"embeddable":true,"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":3,"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/portfolio_item\/7069\/revisions"}],"predecessor-version":[{"id":7246,"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/portfolio_item\/7069\/revisions\/7246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/media\/7071"}],"wp:attachment":[{"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/media?parent=7069"}],"wp:term":[{"taxonomy":"portfolio","embeddable":true,"href":"https:\/\/www.virtuoz.it\/it\/wp-json\/wp\/v2\/portfolio?post=7069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}